News from Laurier O!

Laurier O News – With the launch of our summer programming, which runs until September, two exclusive events for upscale clientele, and the deserved recognition of our business owners at the UNIO Gala, we’d like to celebrate the start of the summer season on the avenue!

On July 1, Laurier Ouest vibrated to the rhythm of jazz with two OFF JAZZ performances presented as part of the 45th Festival International de Jazz de Montréal and the 150th anniversary of the Outremont district. A festive occasion marked by music, encounters and the discovery of Chien Champion‘s original work on the public piano in Place Kate-McGarrigle, realized thanks to the support of Benjamin Moore. This event brought together many of the district’s key players to celebrate Canada Day, and was part of our summer cultural program for the avenue: Spotlight on Laurier W

From left to right: Taurey Butler, Jim Doxas, Rémi-Jean Leblanc (Trio Oscar Peterson), Maurin Auxéméry (FIJM Programming Director), Mélissa Fortin, Laurent Desbois (Mayor of Outremont), Felipe Arriagada (Chien Champion), Rachel Bendayan (Member of Parliament for Outremont), Luc Raboin (Mayor of Plateau Mont-Royal), Valérie Patreau (Borough Councillor of Outremont), Gabriel Dallaire, (General Manager of SDC Laurier O), Sylvain Cossette (Les Productions du 10 Avril)

Two exclusive events

June 11, 2025

June 18, 2025

Laurier W at the UNIO Gala!

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Embellishment and landscaping !

If you’ve taken a stroll down the avenue this spring, you’ve no doubt noticed the new look of Laurier Ouest. Freshly deployed banners, designed by the Paprika agency, redefine the visual identity of the thoroughfare with a bold, elegant graphic signature. As for the Peacock boutique, a floral design carefully conceived around two seasonal themes adds a touch of freshness and color. Every detail has been thought out to make Laurier Ouest a lively, distinctive and always inspiring place.