Three new addresses to discover on Laurier Avenue West: Carré Blanc, 30ml and Gustave & Augustine. French home linens, niche fragrances and refined everyday objects join the shopping offerings of Mile End and Outremont.
French home linens, niche perfumes and refined everyday objects, all just a few minutes' walk on Laurier Ouest.
By AnnaClare Sung, The Main
There are always interesting new shops popping up on Laurier Ouest, and these three new boutiques alone are worth a stroll from the Mile End to Outremont. Two of them share practically the same address, while the third is a few minutes' walk away, making for a short but full shopping outing.
On the agenda: a high-end blend of French know-how and carefully considered curation. A French linen house established for several decades brings its organic cotton essentials to the Mile End, a niche perfumery approaches fragrance as a true art form in a gallery-like setting, espresso included, and a lifestyle shop reimagines everyday objects with style. Whether you want to refresh your bedroom, find your next signature scent, or simply discover well-designed beautiful objects, these three new spots are worth a visit.
Carré Blanc has been designing its home linens in Roanne, at the heart of the Loire's textile basin, since 1984, and continues its creative work there today. Production is carried out in different regions of France as well as in Portugal, the United States, Turkey and Pakistan, but the design remains entirely in Roanne.
The Montreal store offers a wide selection: duvet covers, sheets, pillowcases and blankets for the bedroom, as well as towels, bathrobes and bath mats. It also carries items for the kitchen, the beach and children's rooms, made from durable, classic and comfortable materials, including several collections in organic cotton.
Here, the appeal lies more in durability than in fleeting trends. These are textiles designed to withstand years and washes, while retaining that little something that makes them feel as if they were chosen with care.
123A Laurier Avenue West
30ml, located at 123 Laurier Avenue West, is a shop entirely dedicated to niche perfumery, where perfume is far more than a scent: it's an experience.
Each fragrance is selected from independent, avant-garde perfume houses that put textures, emotions and creativity at the forefront. Notable brands include Zoologist, Pernoire, Meo Fusciuni and Parfum d’Empire.
While you search for your next signature scent, take the time to enjoy the gallery-like décor: works of art on the walls, also for sale, minimalist displays that showcase each bottle, and a café area where the aroma of espresso completes the experience.
123 Laurier Avenue West
At Gustave & Augustine, lifestyle items and clothing come together in a carefully chosen selection of on-trend essentials.
Originally born from two distinct concepts in France, the Gustave and Augustine brands have joined forces in Montreal to create a store that is at once contemporary and timeless. The address follows trends while prioritizing items designed to last, both in style and in function.
Glasses, shoes, clothing, kitchenware, bags and much more: it's the place to go when you're looking for a more refined and stylish version of everyday items, or simply an original find that stands out from the ordinary.
1007 Laurier Avenue West
